LONG WEEKEND, HERE WE GO!! But wait, first let’s schedule those events…

Welcome to the networking desk! Where I share networking events going on in Atlanta (and metro area) tips on how to get the most out of them and more.

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Alright, let’s do this.

“Lean forward moment” of the week - Marketing tips from unusual source 📝

I don’t only make this list for show. I actually go to a bunch of events, including some where I don’t necessarily fit 😛 BUT is where I often find inspiration.

A couple of weeks ago, I visited a non-profit event. My takeaways were actually better than some marketing events I’ve attended, here they are:

• 75% Goals are “Because of their donations” 25% “Future Goals”

• Using a short video to say “who we are” → followed by Live testimonial - deliver sentiment but to the point

Let me explain my notes. The first point is basically explaining how donations are explained in a “Fund-a-need” presentation. 75% of the time they are explaining the benefit “this is what we achieve because of you” which in normal business is basically “this is the results we got other people”.

Then you have the 25% future goals which is “with your donations we plan to achieve X” giving a clear path to a goal, in business showing new leads you can get them to their desired goal or how results continue to get better for others entices them to purchase.

Second the short video technique “who we are” then live testimonial that is inspiring but short is so powerful and combined with the first it can create such a powerful marketing video that would be fantastic for a website…

🗓️ Now, the events…

🖥️ Convert More Website Users Into Clients (Sponsor)

Thank you for reading! Quick thing before I go:

1. If you are new or would like to read older posts, check out this page. There is a backlog of previous weeks of “The Networking Desk”

2. Know someone who would benefit from this newsletter? Be sure to share it with them! 📩 (just copy the link or forward this email) I will keep putting out great newsletters for them and for you. That’s a promise.

See you next week.

- Andres Inciarte