Well, for real this time I guess… April is here, and we got a new week of networking events!

Hey! Andres here,

Welcome to the networking desk! Glad to see you again, first, I need to set a reminder for myself on making a back-up of these things…

Luckily, I remember most of what I said, so maybe this time it will be even better.

The events on the other side, those are manual. Hey, as long as it is helpful to you guys!

Here’s what we got this week:

• The secret to running good ads

• Local events in the community

Alright, let’s do this.

“Lean forward moment” of the week - 🤫 Secret Behind Ads

Disclaimer: I don’t run ads for clients, but I enjoy running them for myself for fun or friends if they need help.

Now, running ads is really not science, but more of an art. You do need skill to run them correctly, but more on the sense of getting an audience entertained.

A client of mine was running an ad with a Cost per click of $9.25 yeah it was technically “working” but it could be improved so much. I’d say that 80% of a good ad is the creative or the thing you see when you decide to click.

If the creative is boring or uninteresting, people will skip right through it.

They were running the same campaign just boosting posts for their courses for the past 1 and a half year. They had mentioned in the past that they wanted to add promotions to the website, so I asked why not run them in ads as well.

When they suggested this to the marketing team and change the creative as well as a better call out to target the specific city “If you are an Atlanta Resident…” their CPC lowered to $2.5

Iteration is king.

I encourage people to have fun, ads are a lot of common sense. Be bold with them, use memes, videos, images, make people feel something think of the emotion, then create the ad.

The less it looks like an ad, the better.

Now, there is another really important part of the ad, and that is where you are sending them.

A good landing page is almost as important as the creative, I do these all the time, often I push back on my clients requests because they want this long explainer on their landing page.

The secret with them is you want 1 or 2 sections max. With the goal being the user either buys, subscribes, signs up… whatever your call to action is, or LEAVE.

It sounds rough, but that is the main goal. They do not want to “learn” about you, they want what you promised on the ad, keep the message consistent and you will get leads.

Ads are also for everyone.

I get hesitation on buying ads for non-profit events like fundraisers, or for free things that a business is offering. Sometimes we do need to spend money to make money, just make a really good offer (free food and drinks for example in case of the fundraiser) and make sure you convert those people into donors when they come over, but use your magic for that, don’t expect an ad to do it for you.

The ad brings in the people, you do the selling. OR the ad brings in the people, your landing page does the selling.

I am not leaving without a list of examples of ads you can follow to create your first one and play around with it:

• Swipe File Site 1, Site 2

• Life Hack Ad Creative Example 1, Example 2, Example 3

• Future You POV Ad Creative Example

• Problem-Solution Ad Creative Example 

• B-roll + AI voice + Subtitles Example 1, 2, 3, 4, 5

Some of these are specific to newsletters, but the idea remains the same.

Hope that helps! Enjoy.

🖥️ Convert more website users into clients

🗓️ Now, the events…

⭐ = Personal Picks for the week

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Thank you for reading! Quick thing before I go:

1. If you are new or would like to read older posts, check out this page. There is a backlog of previous weeks of “The Networking Desk”

2. Know someone who would benefit from this newsletter? Be sure to share it with them! 📩 (just copy the link or forward this email) I will keep putting out great newsletters for them and for you. That’s a promise.

See you next week.

- Andres Inciarte