What I would like to watch is you hanging out at some great networking events, so let’s do that:

Hey! Andres here,

Welcome to the networking desk! Like every week, I bring you my list of local networking events to make connections and grow your network.

🌟 Don’t forget to share your networking wins (or business wins and tips) to be featured next time! Or if you have community news to share, please do so!

Here’s what we got this week:

• Watch (and understand your users)

• Events in the community

• Final Day for my GIVEAWAY

Alright, let’s do this.

“Lean forward moment” of the week - 👁️ Watch your users

Have you ever wondered why some websites have an animation that indicates that you can scroll down?

Me too.

Goodbye!

Just kidding! But I did learn why this week when running some ads.

See, I thought that people assumed you could always scroll on websites, well since I started using Clarity (which is a free Microsoft tool you can install on your site) I noticed that a lot of things are not “common sense”.

I noticed that when people landed on my giveaway page and a CTA button was not present at the top, most users would not even scroll! After adding the button, retention increased 60%!!

That’s why I wanted to bring this tool to your attention today, if you are running any ads, or just want to see what people do on your website, please install it. (or ask me how to, and I can help with that)

You actually get a recording of what each user did!

What I do is let it run for a few sessions and test what’s stopping people from performing the task they come to do.

Here are some tips I learn so you don’t make the same mistakes on your landing pages or websites:

1. Well, I didn’t do this one, but I see it all the time. ONLY USE ONE CALL TO ACTION. If a site says donate, and also learn more, and also volunteer, and buy now, it confuses and traffic goes in all directions making them not do the primary thing they came to do

2. Always have a button under your title or heading section, or at least indicate people can scroll. Do not assume people will scroll or even read the website

3. Make it Skimmable, if you only read titles, can you still understand the purpose of the page? If so, you have a good landing page.

4. Track form usage, if people start filling them out, and leave, check when they do it, there might be an issue or people are not willing to give a piece of information, change it or get it after their submission by email or when speaking to them directly, as you will then have their information to contact.

That’s it for me today, let me know if you start using Clarity, and what things you discover from your users!

💻 FINAL DAY - GIVEAWAY FOR NONPROFITS

Today it’s the last day to apply, over a dozen nonprofits have already signed up, and we will be making a decision this weekend and announcing the winner on Monday

If you know a nonprofit who would benefit, please share!

OR JUST RESPOND TO THIS EMAIL!

🗓️ Now, the events…

How was today’s newsletter?

Feedback helps us improve :)

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Thank you for reading! Quick thing before I go:

1. If you are new or would like to read older posts, check out this page. There is a backlog of previous weeks of “The Networking Desk”

2. Know someone who would benefit from this newsletter? Be sure to share it with them! 📩 (just copy the link or forward this email) I will keep putting out great newsletters for them and for you. That’s a promise.

See you next week.

- Andres Inciarte